When we talk about Image Consulting, we have to talk about non-verbal communication. The person communicates, without the use of words, through the language of the image. The personal image always communicates intentionally and coherently or not. Everyone has an image that represents them. this representation can convey what is actually intended, if we manage and design it in a strategic way. In summary, Image Consulting helps to develop and manage the image as the communication channel par excellence it is, with the purpose of transmitting and generating an authentic and faithful impression to the essence of each person. Image Consulting does not work as a psychotherapy, but it has some similarities, often applied to coaching processes, as a consultant helps his clients in the search for self-knowledge. The objective of the Image Consultant goes far beyond following fashion. The central focus is the person himself, fashion is just the work tool. Image Consulting works on personal image with a focus on personality and authenticity. In this way, the professional helps to discover the personal style, in a process of self-knowledge, highlighting the strengths, promoting self-esteem and self-confidence, always with the purpose of reinforcing the style and the message that is intended to convey.